Client-Trust Method

We’ve worked with all kinds of clients over the years, in several industries. It wasn’t until about 2018 that certain paradigms began the connect in my head. We’ve noticed that there were fundamental patterns of thoughts cycling through the business universe that seemed too prevalent. The patterns looked something like this:

I am a business ⇒ I sell a product ⇒ Look at me, I have this product that you would like to buy! ⇒ Here’s a deal. Buy my product. ⇒ You don’t want my product? ⇒ Please subscribe to my email list. No? ⇒ Let me throw a exit pop-up at you. 

Something just didn’t make sense. The same 2-5% engagements were happening over and over, and businesses seemed content with those numbers because they just felt, that is the way it is. 

Our clients were in a state of mediocrity. They had an expression of neutrality. There was no excitement, because the results were not exciting. The results were not exciting because what we were doing was the same that everyone else was doing, and what was worse than that, is that our clients insisted that we do the same thing as everyone else, even when the results were not exciting.

More time went on and we started deliberating in the back of a dark room. We knew something was off. When we realized that thing that was off is that we weren’t helping people “cross the bridge” from where they were, to where we are, we realized that not only did we need to change what we do, but we also had to scrap our whole business.

What we realized is that there is a rat race to do the same things. People hear keywords and key terms like, “Google Ads,” “email marketing,” “SEO,” “social media,” “Facebook,” “Instagram,” etc… etc… and they get lost in the hype of those things rather than focusing on what was important in the first place…. which was to get more clients.

You see. You wouldn’t even have a website if you didn’t need to, and in fact, even today there are businesses that don’t have a website, believe it or not. When I say businesses, I mean in the hundreds of thousands. How is that possible? Because the point of a business is not “How you service…” rather it’s “Who you service.” Identifying the marketing, connecting with that market on their terms, and building a connection, and warming up to a position where you buy, is essentially the idea, and ironically, has always been the idea.

The difference is that we have programized our approach in order to optimize the process, and maximize the results using the Client-Trust Method. 

Sources

1. – Edelman Barometer Study

2. – Roper Public Affairs and the Customer Content Council  .

3. – BrightLocal Local Consumer Survey 2018